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Action 5: Simplifying the distribution of creative content

The action aims at issuing a Green Paper that will address the opportunities and challenges of online distribution of audiovisual works and other creative content.

The Green Paper addressing the opportunities and challenges of online distribution of audiovisual works and other creative content was adopted in July 2011.

What is the problem? The market and the consumers are not getting the most out of digital distribution

European audiovisual markets are very fragmented, preventing market players from realizing economies of scale and becoming viable global competitors. Consumers often cannot make use of audiovisual products originating from other European countries.

Why is EU action needed? To promote the sector EU wide

Digital distribution of audiovisual content is cheaper and quicker than traditional distribution systems and allows authors and content-providers to reach new and larger audiences. This is a fast-developing market in Europe which will have a huge impact on the traditional content production and distribution structures.

What has the European Commission done so far?

The Commission adopted in July 2011 a Green Paper on the opportunities and challenges of online distribution of audiovisual works and other creative content.

In addition, the Commission took the following steps to advance on some of the issues identified in the Green Paper:

 What will the Commission do next?

  • A white paper on copyright reform by June 2014.

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Status:
Completed
Lorena BOIX-ALONSO

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