The Commission notes that many operators offered the Eurotariff already at the start of July while others waited till just before the 30 July deadline. Some operators are also offering prices below the EU cap or new roaming packages. The implementation of the regulation by operators appears to be proceeding smoothly, even though some non-transparent offers risk depriving consumers of the new EU rules' full benefits.
"Today, just one month after the new EU rules on mobile roaming charges came into force, around 50% of consumers in Europe are already profiting from substantially reduced tariffs. The interplay between regulation and the voluntary anticipation of the regulated tariffs by industry appears to benefit consumers, as envisaged by the European Parliament and the EU Council of Ministers," said Viviane Reding, EU Telecom Commissioner. "I welcome in particular that many operators offered the new Eurotariff as the holiday season began, and that some even went substantially below the regulation's price ceilings. Only in a few cases – the exception rather than the rule – we note attempts to delay the effects of the regulation by non-transparent or possibly even anti-competitive behaviour. These will have to be analysed very carefully by national and European regulators. If we find evidence for behaviour that violates the law, the EU Roaming Regulation foresees sanctions which could be complemented by the full force of competition law."
The Commission asked, by means of a questionnaire, 95 mobile operators about when the Eurotariff was offered and introduced, and its exact rate, during the new EU Regulation's first month. This month is particularly important for EU consumers as mobile operators must offer a Eurotariff to their customers by 30 July. Once a customer accepts this offer, the operator has one month maximum to activate this tariff. If the consumer remains passive, he will automatically switched to the Eurotariff on 30 September.