Digital Agenda for Europe
A Europe 2020 Initiative

The success story of the Italian startup Moneyfarm

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The financial crisis has undermined confidence in the traditional banking system which seems to have forgotten about the small to medium saver. Italian fintech startup Moneyfarm, the first of its kind in the country, aims to change that. How? By offering these neglected savers an affordable, easy-to-use, tailor-made online financial advice service that is also independent with no conflict of interest. Moneyfarm puts the power back in the saver’s hands.
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Founded by Giovanni Daprà and Paolo Galvani, Moneyfarm wants to revolutionise the world of financial services, a sector which is traditionally slow to change. To achieve this dream, talent and drive were the foundation but not enough without investment, mentoring and support.

Luckily, Paolo and Giovanni were able to benefit from EU funds through Regione Sardegna as well as capital venture investment. Thanks to this financial support “we today also have an online tool development team which will make our service more attractive and user-friendly,” says Paolo. “Having the right people is a precious asset.” This unique startup’s team of 16 will undoubtedly go from strength to strength.

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