Digital Agenda for Europe
A Europe 2020 Initiative

Stimulating growth and employment: an action plan for doubling the volume of e-commerce in Europe by 2015

Article
The development of electronic commerce and online services offers enormous potential for beneficial economic, social and societal change. The Internet economy creates 2.6 jobs for every "off-line" job lost, and offers a better choice to consumers, including those in rural and isolated areas. The gains brought by lower online prices and a wider choice of available products and services are estimated at EUR 11.7 billion, equivalent to 0.12 % of European GDP. If 15 % of retail sales were e-commerce and the obstacles to the internal market were removed, the gains for consumers might be as much as EUR 204 billion, or 1.7 % of European GDP. The European Commission finds, however, that there are many obstacles preventing consumers and businesses from investing fully in online services: ignorance or uncertainty about the applicable rules, offers that lack transparency and are hard to compare, and payments and modes of delivery that are often expensive and unsuitable.
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