Digital Agenda for Europe
A Europe 2020 Initiative

Measures to increase trust and confidence of consumers in the Information Society

Article
Consumer protection in the online area is a wide field. The study needs to show to what extent trust-related issues keep users out of the information society today. A clear definition of the covered field based on existing consumer protection regulation and definitions will be necessary in the study. The study will have to focus on issues of consumer protection as well as how they specifically affect trust in and willingness to use information society services. Trust is a notion that can encompass a number of factors such as confidence, awareness, identity protection, security, privacy etc, including subjective apprehension as well as practical experience of various situations.
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