Digital Agenda for Europe
A Europe 2020 Initiative

A call for action to help an ageing population: we want your help!

Blog post by Neelie Kroes. Now’s a good time to start thinking about new economic opportunities. The elderly are a huge growth market; they need innovative services and products. If we provide them, it’s good for EU growth and good for our citizens.
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Last updated on 02/04/2015