Being wrong and unsecured is not always a bad thing. Curiosity and uncertainty might lead to innovation in a Quadruple Helix Environment: others help the improvement of the idea in order to make it all the more relevant for a real life implementation. The often used Triple Helix innovation is not taking into account the societal capital, i.e. the citizens. Quadruple helix is suggesting the users to be seamlessly integrated throughout the innovation process, as active agents and not only as subjects for the enterprises, calling them customers. Moreover, the Quadruple Helix opens even more the innovation funnel and creates a coherent ecosystem. OISPG bases its thinking on the values of this model and invites everyone to be part of the Open Innovation 2.0 set-up.