The Low2No initiative in Helsinki suggested that 50 per cent of a citizen’s carbon footprint concerned lifestyle choices. They therefore embarked upon an ICT enabled campaign to induce behavioural change.
Behavioural psychology research suggests that two key drivers of behavioural change are ‘active learning’ and ‘social proof’ – trying something out and seeing others do it. ICT and social media can enable this learning and share and reinforce social proof.
Do you know of other inspiring examples? How can smart city solutions promote a behavioural change to achieve the EU sustainability objectives?