As the digital-platform indutry evolves and new business models arise, old market giants (esp. old media and telecommunication operators) are battling against newcomers (such as Netflix, Hulu, Spotify, Roku, etc.) to defend their competitive advantages.
But who is going to gain the most from the new audiovisual scenarios? Old media, new media or TV/music consumers?
Who is most contributing to bring the innovative disruptions that are revolutionising the TV and music industry? Is everyone getting their fair share of returns or, at least, equal maket opportunities? Or, on the other hand, are smaller players and copyright owners (i.e. video content creators) being exploited?
Finding an answer to these questions seems paramount if we want understand whether Europe is doing enough to retain its content-creators and talents, as well as to attract the investments and resources the digital TV/music industry needs. And, if so, how do we keep innovation going, where do we find the incentives that will keep Europeans grow in the field and will encourage investors outside the Europe Union bet on our companies and startups?