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Implications of growth in mobile access to digital services

The UK Cabinet Office reported that prior to Christmas 2013, GOV.UK (the one stop government portal) saw around 20 per cent of visits from mobile devices. After Christmas this has jumped to nearly 25 per cent.  http://bit.ly/12xFG8S

Several participants in the discussion about workshop 2 have highlighted the need for multiple channel interaction.  What are the implications of the growth in mobile access for digital service providers?  Does it increase accessibility?

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19 users have voted.
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Comments

npottric's picture

I think it increases accessibility in the sense that it makes the service / information available to users when they need it and where they need it. The traditional access would be from a PC at home or at work. Where as now you take your access with you where ever you are.

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21 users have voted.
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njnesbob's picture

In the US smart phone ownership in the US was 54% in December 2012, increasing 5 per cent in three months. Pundits have suggested that in the UK the figure will reach 75 per cent next year. However, not all sites are mobile-optimised. Access can therefore be problematical.
The range of activities that can be completed on a mobile is also likely to be limited by the amount of information that can be input. Mobiles might provide access anywhere, but access (at non-optimised sites) and data input will remain as constraints.

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17 users have voted.
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nlaporju's picture

It is possible that in the future the mobile technologies will become so popular that they will be the standard way in which people access to web sites. Web pages will have their standard layout configured for mobile devices and a secondary layout for desktop equipment or laptops. Considering this, delivering web service through mobile channels will not only increase their current utilisation, but this might also be regarded as setting the foundations for the IT architecture of the near future.

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35 users have voted.
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nfoleypl's picture

Multiple channel architecture and mobile optimised sites are useful technical considerations. Has anyone undertaken this (re-)alignment? What are the problems and benefits?

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21 users have voted.
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nfoleypl's picture

In the early hours of this morning UK radio station @ came up with the Interesting stat that this year is a tipping point.  For the first time, at some point in 2013, internet access through mobiles will exceed access through computers. No sources mentioned. But this has interesting implications for accessibility and channels to access eGovernment services.

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23 users have voted.
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