How to build trust in the Digital World?
The underlying logic and functioning of the technologies that fill our life are not understood by most of us; still, we use them, and in doing this we invest "trust". However, when it deals with areas such as health, personal data, or money transfers, it is clear how the creation of trust in users is still a work in progress: the proposal of Directive on network and information security reports that "the 2012 Eurobarometer on Cybersecurity found that 38% of EU internet users are concerned about the safety of online payments and have changed their behaviour because of concerns with security issues: 18% are less likely to buy goods online and 15% are less likely to use online banking"
The creation of a sufficient level of trust remains one of the most important preconditions to guarantee a wide-spread, thriving and sustainable digital economy: the cost for not achieving the full potential of the single market because of mistrust by users has been estimated around EUR 500 billion, or EUR 1000 per citizen.
But how to encourage and build sufficient trust in internet users?
Which are in your opinion the most important factors contributing to the creation of trust?
Certainly, trust shall be achieved at both the technological and the policy level: technology should guarantee sufficient security and privacy-by-design, while the policy level shall properly combine the protection of individual needs, such as freedom, privacy and data protection, and of societal values such as solidarity and security. Also, a reflection on liability or on the procedures and actual feasibility of cybercrimes prosecution is needed in order to devise adequate policy approaches.
As a starter, here the contribution on this topic of the Director of the Secure and Sustainable Society Directorate at DG CONNECT: http://bit.ly/16gmTUR