Digital Agenda for Europe
A Europe 2020 Initiative

How can you improve user confidence online?

Article
Share this

---Posted by Michal HRBATY, DG INFSO, Legal Officer, Workshop organiser at Digital Agenda Assembly

Lack of trust is seriously hampering e-commerce in Europe. Almost two thirds of consumers who had not made a cross-border distance purchase in 2010 were worried about falling victim to scams or frauds or cited concerns about what to do if problems arose and half of them were worried about delivery.

To address these concerns, various online trust mark schemes already exist in Europe, but what is their real impact on consumer behaviour and what does it take for the successful schemes to be sustainable and scalable?

These issues will be discussed at the Digital Agenda Assembly in Brussels on 16-17 June in a workshop called "building confidence for the digital single market".

Keep yourself updated about the Digital Agenda Assembly by following #daa11eu on Twitter. Give feedback on this workshop with the #daa11trust hashtag!

Comments

's picture

Can you give examples of well-known, successful trustmarks? Also, I suggest to look at collaborative peer-to-peer mechanisms. Trust naturally is conveyed through social networks and contacts. I trust my friend more than a trustmark. Are there examples of trustmarks exploiting social networks?
's picture

2 What 4 actions could be taken immediately to address trustmark issues especially in cross border e-commerce?
's picture

What existing and deployed technologies exist to support building consumer and business confidence in cross border e-commerce?
's picture

What mechanisms, available today, would assist in raising consumer and business awareness of trustmarks?
's picture

I am a friend of internet but I do not trust "trust marks". Since everything can be faked, so can be "trustmarks". In fact, they can be faked much more easily than anything else!
's picture

I regularly shop via internet, but never pay attention to the various trust marks as they are not credible.  There seem to be too many and they do not address the correct issues. It is easily possible for someone who is who he says he is to fail to supply the goods and services or for the goods to be defective and the cost of return to be prohibitive. It is even easier for someone to set up a fake or misleading site and take money. Something that might help build confidence would be (credible) statements about size, turnover, company creation date and address and tax payments if these could be guaranteed by a legal or quasi-legal authority such as tax authority in combination with a company registration authority. The current SSL providers do not perform meaningful checks for the majority of certificates, and so the possession of an secure domain and web site simply shows that the operator can use a credit card.
Victor Turner's picture

This Is A Perfect Source For Getting Information Regarding The Issues Which We Have To Face In Our Daily Life. I Would Like To Thanks For This Sharing.
http://www.limo321.com/

Smith Smi's picture

the website is pleasing me in the right way. I hope new posts will come soon. http://beststylefashion.com

Wendy Wan's picture

these pages aren't what they acclimated to be! The source is missing! fashion

Barkat Fsd's picture

some of the things need more attention--hopefully will find in the next post! http://royalecasinoresortcasino.co.uk/

Barkat Fsd's picture

Well, the commodity is in fact the sweetest affair on this accompanying issue. I fit in with your abstracts and will thirstily attending advanced to your accessible updates. http://homeimprovements-kitchen.co.uk/

Angel Smith's picture

Great site, abundant post, as a newbie to everything, I decidedly like http://whatisbesttechnology.com/

Sophia Sop's picture

Thanks for the commodity - absorbing agreeable and will accept to accumulate on top of responding. http://fullfashioninfo.com/

Eva Lynge's picture

Social media would be the better platform to improve user confidence online. Now a days customers rely on business facebook page to see the ratings and feebacks. Market place would be the right space to communicate and get in touch which build a trust and confidence among the users. Such that we can find lots of demand for marketplace script.

Regards,
Eva.

Smith Smi's picture

Well, the commodity is in fact the sweetest affair on this accompanying issue. I fit in with your abstracts and will thirstily attending advanced to your accessible updates.

york

Rajesh Parbhu's picture

Place call to action button. Social media networking is the best part to improve the user confidence. Etsy marketplace has wider place to get connect with customers. 

Twitter