Digital Agenda for Europe
A Europe 2020 Initiative

Being open to innovation!

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At an event I attended in Brussels last month, I have heard experts in the realm of Public Relations and Communications arguing that social media channels have the potential to help not only the recognition and the promotion of a product and/or service, but also its utility rate development. In order words, social media help improve the level of usefulness and relevance of the product/service to the people.
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The development of the information and communication technologies, as well as the variety of social media channels we use every day, help shared economy in Europe grow. In this type of economic environment, sharing knowledge, creativeness and experience becomes pivotal. Innovation is happening here and now and cannot be pre-planned any longer. Moreover, in times of crisis, traditional ways proved themselves not being effective anymore. Therefore, innovation should happen any time, any moment, as great ideas come up randomly! Those ideas should be harvested and developed further so that we all benefit from them.

How would that work? Linear Innovation models seem not to have the capacity to detect and pick-up random ideas with a potential! As the OISPG Founder Bror Salmelin recently pointed out, Europe needs a new narrative for innovation with Open Innovation 2.0 as centrepiece. Only then we can ensure rapid scalability of successes and creation of new business models and markets.

Recently, during the Social CRM conference in Brussels, high-level speakers in the realm of Public Relations and Communications shared the view that social media channels have the potential to help not only the recognition and the promotion of a product and/or service, but also its utility rate development. Social media converts itself to channels for proxy reporting where users are the respondents. The uniqueness of this process is that users are not actually being surveyed and there is no product and/or service being researched. Social media gives people the opportunity to be spontaneously creative, without even realizing it. Feedback on a product's  or service's usefulness can even trigger the creation of a new one!

A weak point of social media used as channels for creative ideas and worthy feedback, is that therere too many social networking sites. Therefore,  the analysis of the variety of opinions seems to be laborious andeven not that representative. This is why we from the Open Innovation Strategy and Policy Group created the 'Open Innovation 2.0 for YOU' idea-sharing platform. bit.ly/OI24U_Community.

We wanted to create an environment where people share their every day ideas and discuss them with experts. OISPG members include a lot of highly respected and experienced specialists, who are able to help the ideas with potential to grow and contribute to the creation of useful inventions for everybody to use.  To achieve this, we need people to not be concerned about sharing their ideas, but rather fostered to open their minds up to innovation. Our future is as we create it! Join the OI24U Community and contribute to the future of Europe!

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