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Audiovisual Media Services Directive (AVMSD)

These days we can watch our favourite programmes from all over Europe not just on TV, but also via the internet or on our mobile phones. Like other goods and services, the audiovisual media are subject to the rules of the single European market.
Audiovisual Media Services Directive

The "single European TV market", to function optimally, needs a minimum set of common rules.

These rules are laid down in the EU's Audiovisual Media Services Directive, which governs EU-wide coordination of national legislation on all audiovisual media, both traditional TV broadcasts and on-demand services.

Goals of EU coordination

  • providing rules to shape technological developments
  • creating a level playing field for emerging audiovisual media
  • preserving cultural diversity
  • protecting children and consumers
  • safeguarding media pluralism
  • combating racial and religious hatred
  • guaranteeing the independence of national media regulators.

Areas of EU coordination

The AVMSD governs EU-wide coordination of national legislation in the following areas:

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