Environment: Retailers deliver on green promises
Shoppers in Europe are finding more green products on the shelves thanks to promises made by European retailers to promote more environmentally sustainable consumption patterns. A report monitoring the achievements of voluntary targets set by members of the European Retail Forum – a European Commission and Retail sector initiative – shows retailers are delivering on their commitments. As well as putting more sustainable products on supermarket shelves, retailers have also made progress in reducing their environmental footprint, paying particular attention to resource efficiency measures. Communicating with consumers on sustainability issues, however, is considered an area for improvement. The report recommends setting up an award scheme to reward best practice.