The need for speed: 45% of European internet users willing to upgrade or change supplier for higher speed
Internet speed is emerging as a top issue for internet users according to the latest EU-wide survey of how Europeans use the internet. Nearly half (45%) of Europeans households would upgrade their Internet subscription or switch supplier for a higher speed broadband, closing the gap with price as in the race for most important factor when choosing an internet plan.
European Commission Vice President Neelie Kroes: "Consumers increasingly care about their internet being fast enough to watch videos, for example. And for those who run businesses from their home, speed is also a competitiveness issue. Consumers now focus on both speed and price when making their choices."