JRC and NRG win prestigious Communication award
At the European Nuclear Society Communication Conference (PIME) held 12-15 February in Warsaw, the JRC and the Dutch Nuclear Research Centre (NRG) won the 2012 PIME Award for Communications Excellence. The winners emerged from five previously shortlisted candidates, the other competitors coming from Russia, The United Arab Emirates, Austria, and France.
The European Nuclear Society is a federation of 24 nuclear societies from as many Eurasian countries. Its annual Communication Conference is a unique event addressed to communication specialists in the nuclear industry and research fields. It attracts professional nuclear communicators from across the world.
The JRC and NRG had submitted their “Forward Thinking” communication campaign adopted and implemented for the 50th anniversary of the High Flux Reactor (HFR) at Petten and for 50 years of co-operation with the Dutch government. The “Forward Thinking” campaign was built on several pillars including promotion of low carbon energy technologies via interactive communication tools, a book and a film highlighting science and technology at the HFR over the years as well as a media campaign on giving the nuclear sector a human face. A high profile event which involved Queen Beatrix of the Netherlands, Máire Geoghegan-Quinn, European Commissioner for Research, Innovation and Science, as well as Maxime Verhagen, the Vice Prime Minister of the Netherlands, was also part of the awarded campaign.