An estimated 75 000 members of the general public were reached by this campaign, which sought to minimise xenophobia and racism towards beneficiaries of international protection.
|Project dates||03/03/2010 - 30/06/2010|
|Total budget||€99 400|
|Name of the entity managing the project||Opinion and Action Services LTD|
A lack of knowledge and understanding of the difference between asylum seekers and those benefiting from international protection had led to hostility in some quarters.
This press campaign raised awareness among the general public on international protection and on those who receive it because their lives are believed to be in danger in their home country. The aim was to reduce xenophobia and racism towards refugees.
A logo and slogan were designed and, together with the campaign’s message, were disseminated via organised seminars, press conferences, leaflets, internet pages, and radio and television advertisements.
This project also supported events taking place on International Refugee Day and presented an award for the best support to the refugee community to the press.
The project helped the Cypriot community to better understand the issues surrounding beneficiaries of international protection, and resulted in a more open-minded and welcoming attitude towards refugees. This change was obviously beneficial to those granted asylum, who faced fewer problems integrating into Cypriot society.
The campaign reached an estimated 75 000 viewers, listeners and readers – almost 10% of the country’s total population. This included 1 200 students and teachers who participated in seminars at educational institutions.