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Public Health (09-10-2008)

LIVE WEBSTREAMING - Communicating health, the tobacco example

Since 2002, the European Commission has been involved in developing wide-ranging information and prevention campaigns on smoking prevention, primarily targeted at young people. The most recent EU campaign "Help - For a life without tobacco" is reaching the end of its four year running cycle.
During these 4 years, tobacco control at national and European levels has evolved significantly in large part due to the nature of young people's media consumption. The Commission recognises the challenges of promoting public health messages to young people and the need to combine the expertise of the media, tobacco control and public health experts and young people themselves in developing effective messages. To address these issues, the Commission is organising a conference on 9-11 October 2008 in Brussels. The aim of the conference is to review the current situation in the field, but also to examine how communication can play a role in other Public health policies.

The conference will bring together experts from various fields including: tobacco control and smoking prevention; public health; media as well as ministerial representatives, youth organisations, NGOs and other invited guests.  
The conference will produce joint recommendations, which will be of use for subsequent Commission communication exercises.
The conference will be held in Brussels starting at 13.45 on October 9 until 11 October 2008.
Participation is upon invitation only. However, live webstreaming is available.
Click here to watch the conference live:
Click here for conference programme:
To go to the website of the EU Campaign Help – for a life without tobacco:
For more information on European Commission Tobacco Policies and legislation: