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Public Health (05-09-2005)

Rebroadcasting of EU anti-smoking tv adverts begins

The second wave of the EU-wide anti-smoking TV advertisements started on Monday 5th September, and over the next month the 3 adverts will be broadcast on 70 national channels across Europe. The advertisements, which are part of the EU’s €72 million “HELP – for a life without tobacco” campaign, were launched by Health and Consumer Protection Commissioner Markos Kyprianou in May, and the first broadcasting phase took place in June and July.

The adverts aim to show how abnormal the deadly habit of smoking really is, by substituting cigarettes with party-whistles in every day scenarios. Each advert seeks to address one of the 3 prongs of the “HELP” campaign: preventing people from taking up smoking, helping current smokers to give up, and promoting tobacco-free environments to reduce the dangers of passive smoking. A strong anti-smoking message is combined with advice to those seeking further information or support in the fight against tobacco, and the TV advertisements also direct viewers to the HELP campaign website.

Once the second broadcasting phase is completed, the Commission will gather detailed feedback on the TV advertisement campaign, which will be published on the HELP campaign and Commission websites in the autumn.

Click here for more information on EU tobacco control policy
Click here for the HELP campaign website