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Public Health (16-11-2006)

AIDS – Remember me? Commission to hold 'Night of the HIV/AIDS TV commercials'

On 30 November in Brussels, the European Commission will co-host an event consisting of the screening of TV commercials, short documentaries and music videos that have promoted safer sex in Europe in the last 25 years. This screening will be shown to an audience of 600 young people and stakeholders who will then be voting for the best commercial. The event will be followed by a party with live music.
 
Young Europeans can already give feed-back through a specially created web site, http://www.aids-remember-me.eu/ on the TV commercials to be shown during the event, as well as to propose and post their own ideas on messages to promote safer sex.
 
HIV/Aids remains a real danger for both the EU and its neighbouring countries. Figures show a general increase in the numbers of infected people due to a decrease in awareness concerning contamination risks, coupled with an increase in risky behaviour.
 
To tackle these alarming figures, the Commission adopted a Communication in 2005 on “Combating HIV/AIDS within the European Union and in the neighbouring countries 2006-2009”. This Communication stresses the importance of good communication practices to address this problem and prevent the spread of the disease.
 
The 2005 Communication was followed by a series of discussions with different stakeholders, where it was confirmed that television campaigns remain the cornerstone to a communication campaign for enhancing HIV/AIDS prevention and sexual education, support and counselling.
Other partners to this event include MTV, Kinepolis, and ‘La nuit des publivores’.
 
The “Night of the HIV/AIDS TV commercials” will be held in Kinepolis Brussels at 19:00, on the eve of the December 1st “World AIDS Day”, November 30th.
Those wishing to participate can register at www.aids-remember-me.eu
 
For more information on the Commission’s policies on HIV/Aids: http://ec.europa.eu/dgs/health_consumer/remember_me_en.htm