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Public Health (24-05-2005)

Press Conference by Commissioner Markos Kyprianou to Launch "HELP"

A press conference will be held by EU Health Commissioner Markos Kyprianou to present the new television advertisements of the European Commission's anti-smoking campaign 'HELP - For a life without tobacco'. A few days ahead of World No Tobacco Day (31 May), journalists will be able to view for the first time the three adverts which have been developed as the next phase of the European Commission's anti-smoking campaign, 'HELP'. Commissioner Kyprianou will explain the aim of the adverts and place them in the context of the European Commission's broader tobacco control activities. The Commissioner will also announce the adoption by the European Commission of the picture warnings which Member States can place on cigarette packs, will launch the web site of the HELP campaign and will be happy to take journalists' questions.

WHEN:

Thursday 26 May at 11:15 am

WHERE:

The press room, European Commission, Berlaymont building, Rue de la Loi, 1047 Brussels

WHY:

- To provide broadcasters with footage of the adverts and Commissioner Kyprianou on tobacco control in order to mark 'World No Tobacco Day' on 31 May

- To present the advertising campaign to the press before the adverts are first aired on TV across the 25 EU Member States on 6 June

- To update journalists on the progress of the 'HELP' campaign to date and the Commission's other activities on tobacco control

Broadcasters will be able to obtain the three 30 second adverts in several languages through EBS from 26 May onwards. Print and online journalists will be able to obtain still images of the advertising campaign from the web sites of the European Commission and the HELP campaign from 26 May onwards.

For further information please contact: Philip Tod on +32 2 296 59 11 or Nina Papadoulaki on +32 2 298 63 78.