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Food and Feed Safety (03-07-2006)

Media advisory:
Media seminar on risk communication on avian and pandemic influenza, 7 July, Brussels

What is the probability of a flu pandemic outbreak in Europe? Are individual Member States prepared? What role would the European Commission play in the event of a flu pandemic? What role would the media play? Who should they contact? What is the current situation on Avian Flu? Is the virus likely to re-emerge after the summer?
In response to these and many other journalists’ questions prompted by avian flu and the prospect of a possible human flu pandemic, the European Commission’s Directorate-General for Health and Consumer Protection is organising a media briefing for journalists, which will bring together a number of leading experts from the European Commission, the European Centre for Disease Prevention and Control and the World Health Organisation.
The results of a new Eurobarometer opinion survey on avian influenza will also be made available to journalists, as well as a press pack with background information and documentation on avian and pandemic influenza.
Practical details:
Place: Berlaymont press room, European Commission, Brussels
Time: 9.30-12.00, 7 July 2006
Format: Discussion followed by an open floor of questions and answers. Issues to be addressed include the current situation in the spread of avian flu, flu pandemic preparedness, crisis communications’ response and the role of the media in the case of a major pandemic.
Speakers: Robert Madelin, Director General of DG SANCO, Claus Sorensen, Director General of DG COMM, Zsuzsanna Jakab, Director of ECDC and Dr. Paul Gully, Senior Adviser to the Assistant Director General for Communicable Diseases at the WHO.
To register: Registration is open for journalists only. Please contact:
Monika Adamova
Media Manager
Weber Shandwick
Gen: +32 2 230 07 75
Dir: +32 2 743 42 09
Fax: +32 2 230 14 96