ECC-Net publishes trust marks report
The European Consumer Centres Network, ECC-Net, today published a report entitled "Can I trust the trust mark?". The report examines how online trust mark schemes achieve their objective of guaranteeing that their members offer good commercial practices, security and privacy for consumers.
The report builds on a web survey of 573 European consumers from 19 countries which confirmed both that consumers value trust marks but lack knowledge about their characteristics and reliability. The ECC-Net analysed, from a consumer perspective, detailed characteristics of the 54 trust marks schemes currently existing in the EU. The results show that the degree of comprehensiveness of these schemes vary considerably, both across countries or within a single country. ECC-Net, therefore, recommends that trustmark operators develop pan-European best practices and provide consumers with more information on their schemes.