Public Health (19-09-2013)
"Quit Smoking With Barça" wins Silver at the Euro EFFIE Awards
At an award ceremony in Brussels last night, Quit Smoking With Barça (www.quitsmokingwithbarca.eu) was recognised with a silver Euro EFFIE award for effectiveness in marketing communications. This anti-smoking programme is a joint health venture between the European Commission and international football club FC Barcelona. It is an initiative of the Commission's wider “Ex-Smokers are Unstoppable” campaign, which also received a gold EFFIE award at last year's ceremony.
The Euro EFFIE award aims to promote and recognise excellence in marketing communications among campaigns that have proven effective in at least two European countries. Quit Smoking With Barça has demonstrated tangible results by supporting the 70 000 ex-smokers across the EU registered to iCoach - the program's unique and practical online health coach - with their efforts to quit smoking.
Currently, close to 400 000 people, corresponding to 1 in every 300 European smokers, are seeking to quit smoking with iCoach. This tool has proven results, with around 37% of those who start the programme actually quitting. It is free and available in all EU languages.
For more information, please visit the campaign website, available in all EU languages: www.exsmokers.eu