Public Health (12-07-2010)
European Platform for action on Diet, Physical Activity and Health: 5 year Report published today
Today, an external evaluation report on the first five years of the European Platform for action on Diet, Physical Activity and Health is published. The report has been commissioned by the Directorate-General for Health and Consumers and carried out by the Evaluation Partnership on behalf of the Public Health Evaluation and Impact Assessment Consortium (PHEIAC). The report looks at 2 case studies on the Platform members' commitments for action in the key areas of:
- Advertising and marketing to children, and
- Food/ drink reformulation (the practice of reducing sugar, salt and/or fat in a product).
The report - including its conclusions and recommendations - was presented to the Platform members on 1 July during a plenary session in Brussels. Follow up discussions on the evaluation report and the way forward will take place during the next meetings of the Platform. These discussions will provide valuable input into the Commission's mid-term progress report on the 2007-2013 Strategy for Europe on Nutrition, Overweight and Obesity-related health issues, which will be published in December 2010.
The EU platform for diet, physical activity and health was established in 2005 by the European Commission. It is a forum for European-level organisations ranging from the food industry to consumer protection NGOs, willing to commit to tackling current trends in diet and physical activity.
The full report and further information on the European Platform for action on Diet, Physical Activity and Health can be found here: http://ec.europa.eu/health/nutrition_physical_activity/platform/index_en.htm