Health & Consumer Voice - December - 2012 Edition
«Informed patients are empowered patients,» was one of the European Commission’s key messages at this year’s European Health Forum Gastein (EHFG). The event – held in October under the title, «Health in an age of austerity» - attracted over 600 decision-makers from 45 countries for a debate on the future of the European health care system.
Speaking in a session dedicated to communicating health to citizens and policy makers, Paola Testori-Coggiunderlined the need to «optimise our communication efforts to get the right messages to the right people» in a cost-efficient way. She highlighted the importance of combining traditional media with new digital media tools such as Twitter and Facebook.
Other key issues included eHealth, health systems sustainability, global health governance, vaccination, non-communicable diseases and active and healthy ageing. The Forum also introduced promising young decision-makers and experts - nominated by national Ministries of Health - to the Gastein process (Young Forum Gastein).