Navigation path

Health & Consumer Voice - September/October - 2012 Edition

Gold for «Ex-smokers» at advertising awards

Euro Effie award

For the first time in history, an EU institution has been awarded the prestigious Euro Effie award for marketing communication.

Two Effies – the Golden and Special Award for best demonstration of innovation in magazine or newspaper advertising - were awarded for the EU’s «Ex-smokers are Unstoppable» campaign, launched in 2011 and developed by DG Health and Consumers and Saatchi & Saatchi Brussels.

“It’s a great honour for “Ex-Smokers are Unstoppable” to be recognised with such a prestigious award. Currently close to a quarter of a million Europeans are seeking to quit smoking with the support of the campaign», said Paola Testori-Coggi, Director-General for Health and Consumers.

Top tip! New app for iCoach

The highly successful iCoach, which has more than 250 000 registered users, is now available as a mobile app both for iOS and Android systems. It offers users easy access to the free health coach even when they are on the move. Find it in the Apple Store under «Exsmokers iCoach» or scan the top tip box.

read more