Health & Consumer Voice - September/October - 2012 Edition
The European Commission and FC Barcelona have joined forces to help Europeans kick their smoking habit. With tobacco accounting for nearly 700 000 premature deaths per year in the EU, both parties want to do their bit to reduce smoking and tobacco-related disease and death.
The «Quit Smoking with Barça» partnership was formalised in September when FC Barcelona President, Sandro Rosell, visited Brussels to meet Commissioner for Health and Consumer Policy, John Dalli. This partnership brings together high-profile campaigns: the EU Commission’s «Ex-Smokers are Unstoppable» and FC Barcelona’s «Smoke Free Barça».
More concrete initiatives will follow in 2012/2013.