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   Health & Consumer Voice - November - 2008 Edition


Farmland: the fun way for kids to learn about animal welfare

In an effort to raise awareness among children about the importance of treating farmed animals in a respectful and humane way, the European Commission launched on 10 November "Farmland," the European children’s website on animal welfare. "Farmland" is an interactive and informative online computer game targeting children aged between 9 and 12, which also aims to help tomorrow’s consumers be in a position to make informed choices about the food they will be buying.

"Farmland" consists of an illustrative part with information on the needs of farmed animals. In the different computer games, the children can apply the underlying welfare concepts they have read about. These games concern farming, animal transport and the supermarket and aim to reproduce the different moments in the animals’ life along the food production chain.

The website currently exists in nine EU languages and if there is demand, it will be further developed in all EU languages.

To enter "Farmland" please visit:

http://www.farmland-thegame.eu/

 

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