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EU Gateway │ Business Avenues supports European companies in Asia

The programme helps European companies to establish long-lasting business collaborations in Korea, South East Asia and China through matchmaking and business services.

EU-Korea business needs

EU Gateway │ Business Avenues is a flagship Programme of the EU implemented and managed by the FPI under the Partnership Instrument.

It builds on over 20 years of successful experience supporting European companies to establish long-lasting business collaborations in Asia, and it is now targeting Korea, South East Asia, and China.

EU Gateway | Business Avenues will organise up to 44 business missions between 2016 and 2020. Selected European companies will get the opportunity to participate in a one-week business mission focused on one specific sector:

  • Green Energy Technologies
  • Environment & Water Technologies
  • Healthcare & Medical Technologies
  • Construction & Building Technologies
  • Information & Communication Technologies
  • Contemporary European Design
  • Food & Beverage
  • Services

Business missions are entry tickets to challenging markets due to business culture or regulatory constraints. Through a dedicated team in Europe as well as in local markets, EU Gateway | Business Avenues offers a unique set of services to:

  • sound out business opportunities in promising markets
  • minimise the costs typically required to enter a new market
  • make new contacts and strengthen the company network
  • discuss challenges and opportunities with industry players
  • benefit from professional coaching and follow-up at all stages

Each business mission accommodates up to 50 European companies and the calendar is available on the official website

Facts & figures

Overview 1990-2015


Between 2016 and 2020:

Up to 44 business missions will be undertaken to Korea, China, Singapore, Vietnam, Malaysia, Indonesia, Thailand and the Philippines, with 2.200 participating EU companies.

Study of EU Gateway to Japan and Koreapdf

External review of EU Business Avenues pilot programmepdf


Methodology: step-by-step