Writing a good quality dissemination and exploitation plan should be a key priority for anyone drawing up proposals for an Education and Culture DG-funded project. A good strategy, complete with measurable, realistic objectives, that adheres to a timetable and provides a complete budget will maximise the use of project results by target groups. It will also ensure that all project partners know what their roles and responsibilities are when it comes to those all-important ‘valorisation’ activities.
Any good exploitation and dissemination plan must take account of the needs of project end users, the sector those users work in and all other interested parties (including the Commission!). Teams should take time to think carefully over who exactly is going to use their project’s eventual findings and products.
As far as possible, plans should be flexible enough to allow target groups and other stakeholders to become involved during the development of a project. This will help to ensure that the project remains on track in terms of their needs. Such participation will also draw attention to the potential value of a project, and even help to spread the news about the work to other interested parties throughout Europe.