Essentially, dissemination is about providing useful information about project results, and raising awareness about the existence of those results.
Project teams need to think about how they can generate interaction and publicity from the start of their work – certainly it would not be good practice to wait until a project has finished before commencing with dissemination activities.
A dissemination plan could therefore include provision for most or all of the following:
Dissemination plans should emphasise the need for all partners to take an active role in spreading the news about the project in their own spheres and countries. This is a great way of producing a multiplier effect. Partners can use existing lines of communications and their own reputation to raise awareness – this should also stimulate new and perhaps unexpected contacts with potential end users.
A good plan can also help the whole team arrange major events such as a dissemination conference well in advance. When planning for large, complex international events, it is important to allocate tasks clearly, define a budget and let potential attendees know well in advance.