Disseminating and exploiting European co-operation
The European Commission funds every year many projects in education and culture. Such commitment has paid dividends for individual projects and for Europe as a whole. The Commission's desire to see work conducted by trans-national partners has also led to the development of intangible results that have a distinctly European value. The goal is to ensure that the results of European co-operation deliver maximum impact through effective dissemination and exploitation strategies.
What are European co-operation results?
These are project results that help to raise the profile of the EU and stimulate activities at European level. They include the creation of new European partnerships or the firming up of existing ones; the sharing of experience and best practice at trans-national level; the stimulation of dialogue and co-operation across national and cultural boundaries; and expanding the EU vision to cover non-member countries.
Making the intangible visible
Some of the more traditional methods of dissemination - such as printed products, mailing lists and databases - may not be that useful when it comes to intangible results like European co-operation. However, websites used in tandem with audio-visual products, such as streamed video, could offer a very valuable platform. The combination of technologies can be used to relay experience and findings to a variety of end-users, including policy-makers and programme teams.
If projects want to get the most out of intangible results, they have to be creative. They could, for example, try using prizes and awards as promotional tools. These can help projects “sell” a set of results and learning experiences to end-users who think strategically.
Online discussion fora could create a buzz and enhance the impact of a project by helping to exchange ideas and experience. However, debates must be framed carefully to appeal to end-users who have an interest in European co-operation.
When it comes to exploiting these types of results, project teams should find ways to co-operate with policy-makers who can apply results to the wider European context and develop transnational partnerships. This is not just about making contact with the Commission - national-level policy-makers may also be in a position to work with European counterparts in their chosen fields. If enough of these stakeholders become involved, interest could generate synergies that last a lot longer than the project's lifespan.
A LARGE European film project
Talented young people from across the European Union joined forces to work on the LARGE film project, which tells the story of the EU's expansion and vast cultural diversity. Essentially, LARGE is a series of eight short films that were each made through a collaboration between three young film industry professionals - a producer, a director and a screenwriter - from the new Member States.
The shorts - each a maximum of 15 minutes duration - are shot in digital format, and are available with subtitles in 19 languages. They can be seen individually or as a complete 90-minute presentation. Danish scriptwriter Mogens Rukov, perhaps best-known for the film Festen, was on hand to give advice and encouragement to the young film-making teams.
More information: Intercultural dialogue - Best practices at Community level [11 MB]