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e-newsletter - February 2014 - No.33

Androulla Vassiliou
Androulla Vassiliou
Commissioner for Education, Culture, Multilingualism and Youth
"The study confirms that the European film industry is not making the most of its potential to reach new audiences or capitalising on cross-border partnerships. We encourage film-makers to make the most of the funding provided through Creative Europe, the EU’s new programme for the cultural and creative sectors, and its MEDIA sub-programme in particular. Its support for film distribution and development can open up new avenues for filmmakers that will enrich Europe's diverse culture and increase audience access to great quality films,"
In the spotlight
Lack of choice driving demand for film downloads
Lack of choice driving demand for film downloads

Nearly 70% of Europeans download or stream films for free, whether legally or illegally, according to a new European Commission study on audience behaviour. It also finds that 40% of smartphone owners and more than 60% of tablet owners watch films on their devices. The study finds that this is not surprising because, while the public takes a lot of interest in films as a whole, the nearest cinema is often some distance from them and the choice on screen is frequently rather limited. It suggests that the European film industry can increase revenues by exploiting different types of profit-making online platforms to increase the availability of films and reach new audiences. The audience behaviour study is based on research, analysis and interviews with audiences in 10 Member States - the UK, France, Italy, Spain, Germany, Poland, Croatia, Romania, Lithuania and Denmark. Nearly 5 000 people aged from 4-50 were asked about their film habits and preferences.

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Commission proposes new priorities for Sport

The Report draws a positive picture of achieved work outcomes, includes ideas for future priorities regarding EU cooperation on sport and makes proposals on working methods. It will serve as a basis for a discussion in the Council on the second EU Work Plan for Sport, which is expected to be adopted in May.

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EU Education Council

The challenge of improving the skills needed to enhance employability and increase levels of literacy and numeracy in the European Union was at the top of the agenda when EU Education Ministers met in Brussels on 24 February.

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Commissioner Vassiliou at the 9th International Congress of Higher Education in Havana, Cuba

Students and academic staff from Latin America will have more opportunities to study or train in European universities thanks to increased support from Erasmus+, the new European funding programme for education, training, sport and youth. This is the message that Androulla Vassiliou, European Commissioner for Education, Culture, Multilingualism and Youth, has delivered at the 9th International Congress of Higher Education which took place in Havana, Cuba, from 10-14 February. European students and staff will similarly have the opportunity to experience Latin American universities. During her visit to the island, the Commissioner also held talks with senior government figures including the Ministers for Foreign Affairs (Bruno Rodriguez), Higher Education (Rodolfo Alarcon Ortiz), Education (Elsa Velazquez), Culture (Rafael Bernal) and Foreign Trade and Investment (Rodrigo Malmierca).

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Education and creativity are key to innovation and employment

Read about Commissioner Vassiliou's most recent visit to Athens during which she discussed both the challenges to the Greek and European education systems as well as the importance of financing the cultural and creative sectors for jobs and growth.

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