Our vision is a greater understanding within Europe of the need more rapidly to embrace ICT as a key element of Europe's economy & society, and a change in actions along the lines required by our policies, both in general and in specific terms for each of our policy areas.
In order to support the delivery of the Digital Agenda for Europe, we carry out a communication strategy agreed by the senior management in 2011, and which seeks to inform people of our actions; increase understanding for our policies; and promote engagement & interaction with & aiming our stakeholders.
In 2012, we joined up our output or traditional & social media, increasing the amount of output that leads to conversations or feedback. We have integrated social media into the new web site and the progressively increase possibilities for sharing and collaborating on the site.In 2013, we aim to manage a "100% Digital " paper free communication strategy, maintaining the position which the Commissioner has established in social media and continue to translate it into greater understanding & active support. We need to maintain the focus on the political face of the Commissioner, which helps give a greater accountability to political choices, while developing the DAE brand as a way of strengthening our engagement with key stakeholders – moving to a deeper "community management" approach, based on the collaborative features of our web site based on editorial improvements, with a changed approach to publishing, with quality and organization rather than quantity as the drivers; and technical improvements, an open-source platform provided by DG DIGIT which allows constant updating with in-house resources rather than expensive, one–off external contracts.