Economic growth in the European audiovisual sector – aiming at thriving European companies - and at the same time protection of values which reflect the societal consensus in Europe what audiovisual media should be about.An appropriate legal framework which facilitates business decisions is a prerequisite to stimulate the creation of growth.
Ensuring the correct implementation of the Audiovisual Media Services Directive (AVMSD). This directive provides minimum harmonisation rules for providers of audiovisual media services under the jurisdiction of EU Member States. The aim is to ensure a level playing field and a reliable framework for the European audiovisual industry, while safeguarding public policy objectives like the ban of hate speech, consumer protection (advertising), protection of minors against harmful content, promotions of European works, etc. The Directive thus contributes to a single market in Europe, as EU governments may not restrict which broadcasts people can receive or what programmes foreign broadcasters can retransmit in their country – if the broadcasts comply with the Audiovisual Media Services Directive in the country where they originate.
The AVMSD reflects an agreement at Member States level on the conditions which they see as a requirement in order to allow broadcast from other Member States into their territory. Moreover, it helps providers of audiovisual media services to operate within a framework of legal certainty as to what they are allowed to do and what not.We work towards avoiding situations where implementation of the Directive by the Member States does not reflect this consensus. This starts with informal dialogues with the Member States concerned and may lead to formal proceedings before the ECJ if needed. We base our knowledge on information we receive from Member States, relevant stakeholders and independent studies.Building on DG CONNECT’s overall implementation strategy, continuous monitoring and enforcement of transposition as well as ensuring compliance with and consistent application of the framework is key to minimise the risk of fragmentation of the market and unlevel playing field.In order to prepare acceding countries for fulfilling the requirements of the Directive, the Commission is also following developments of the audiovisual media landscape in those countries.
Mission budget required to meet relevant stakeholders, attend pertinent court proceedings and address related topics at conferences outside of Brussels: € 15 000.
|Target||Follow-up of possible cases with discussions within one year with MS about possible lack of compliance in order to assess appropriate measures and follow up within 4 months to check MS Implementation of their commitments.( in 2013 and 2014 )|
|Target||One internal note on the state of play of compliance every two months|
|Target||Four advertisement monitoring studies carried out by an external consultant each year (according to budget available) and exhaustive follow up in bilateral meetings with Member States in case doubt about compliance with AVMSD is raised.|
|Target||Drafting of Letters of Formal Notice within 10 working days after the decision to send them has been taken|
|Target||2 contact committee meetings, 1 meeting with regulatory authorities/per year,2 meetings with other stakeholders / per month,1 bi-lateral meeting (at least) with each Member State where doubts about the compliance with the AVMSD are being raised|
|Target||Participation of various stakeholder groups and geographic spread of responses to the consultation. At least 3 responses from each stakeholder group. Outline of follow up for possible draft legislative proposal presented within 2 months after consultation|
|Target||Outline of follow up presented within 4 months after the end of the public consultation|
|Target||100% on time follow up of requests to contribute to progress reports|
|Target||Five briefings per month throughout 2013 / 2014, three Parliamentary Questions and/or citizens queries per month, all of them delivered on time and with the quality required.|
|Target||12 months for closure/referral to the Court; 12 months to decide to open infringement proceedings or close the case.(Continuous)|
|Target||Maintaining the level of EU audiovisual works and independent works above the 50% and 10% above mentioned thresholds, respectively. (Continuous)|
|Target||Increase in number and enhanced prominence measures for EU works in VOD catalogues and growth in the financial contribution made by VOD providers to the production and rights acquisition of EU works, as reported by MS every 4 years.(Continuous)|
|Target||Full alignment of legislation in country before accession.(Continuous)|