Communications Networks, Content and Technology
European Commission Directorate General

Communication: Capacity Building

Communication: Capacity Building

Communication (Unit D.3)
Goal

DG CONNECT is a centre of excellence for digital communication and engagement. We lead and set Commission best practice for all aspects: digital press releases, leading social media and online communication and engagement and internal collaboration via CONNECTED community management platform and between other DGs (H2020 web setting the ground towards Europa2.0).

Action

As an outward-focused unit, constantly monitoring the impact of our activity on people's views of the European Union, we are a centre of excellence in the Directorate-General, and more widely, in the European Commission in all aspects. We are a laboratory for new ideas. We share our experience and increase capacity in the DG and by training, empowering and motivating colleagues and exporting the CONNECT approach and tools throughout the Commission. 

Situation

Exporting the CONNECT model:The DG is recognised as a centre of excellence in online communication. We have successfully promoted the adoption at corporate level of web tools developed or promoted by the DG (Drupal, Newsroom, Event-in-a-Box // mobile-friendly, "responsive" design // the DAE / H2020 & NK websites as models)The next challenge is to promote our governance (many content creators, single editor). This implies continued involvement in this "web rationalisation" process alongside COMM, DIGIT & DGT. This corporatisation of our methods and tools is proceeding in internal communications as the "CONNECTED" platform is accepted as a valid way of building engagement. Community-building and -management skills, a CONNECT area of expertise, are becoming an important function.

Mandate
The outward, risk-taking nature of our DG with always trying new things and setting the ground for the other DGs in the Commission.

Input

Full-Time Equivalent: 
5.00
People: 
5.00 full-time equivalent (FTE)
Collaboration with other DGs or agencies:
Budget: 
Budget in 2014 200k euro.
Other: 

A clear mandate and continued endorsement from senior management team, for the use of CONNECTED as well as social media demonstrates the need for this process and supports its further roll out.

Outputs

Use of social media

Wide adoption of social media across the DG, used for communicating in a decentralised way via a professionalised and enthusiastic network.

Timeframe: Ongoing

Indicators

1672

Percentage of staff using social media to support their work

On-line content creators

Target 25% of DG Connect staff (end 2013)
Baseline 201 (on January 2013) (Individual members of staff)

The CONNECTED community management platform

Increasing use of Connected, our collaborative working environment, gives everyone the possibility to create & share content. This will improve the way we are interacting and sharing knowledge; combine better work & social interaction; and help colleagues to be more productive.

Timeframe: Ongoing

Indicators

1671

Connected uptake

Staff activity levels on the CONNECTED platform (lead indicator)

Results/Impacts

Open source becomes mainstream

The Digital Agenda for Europe fosters in its Pillar II the use of Open ICT systems, and specifically the use of free & open-source software. The Directorate-General demonstrates on a daily basis that an open source solution can meet the needs of Commission web platforms. The Drupal-based  FPFSI-CMS provides the basis for the web site of the Directorate General, the Digital Agenda for Europe policy site, the site of Vice-President Kroes and the "Licenses for Europe" site which is co-managed by different DGs. Adoption of this new, state-of-art content management system with a low learning curve has reduced the needs for specific IT knowledge, allowing us to introduce better governance where contributions are decentralised and open to anyone, but centralised quality assurance has led to an increase in the number of staff directly creating or editing content on our web site from 40, when we used more complex tools, to over 200. This drastic lowering of the barriers to entry is essential if we are to help colleagues view the creation, editing and deletion of online content as part of their normal work. As result a wider range of staff can concentrate on posting quality content based on knowledge of the subject rather than technical skills. 

Timeframe: Ongoing

Indicators

1674

Open source adoption

Target 70% (31.12.2013)

Link to DG CONNECT's Top Level Targets

  • DG CONNECT is a lean, modern, effective and efficient public administration