The challenge is to harness the collaborative power of ICT networks (networks of people, of knowledge, and of sensors) to create collective and individual awareness about sustainability threats which society faces nowadays. Areas of application include energy, environment, biodiversity, food, health, inclusion, e-democracy, finance, journalism, art and culture, digital common good production. Today, citizens' responses are non-coordinated, slow and often ineffective.
ICT can provide the mechanism to change that. Some commercial Internet marketplaces provide already initial platforms for connecting applications that can help creating this awareness. However the question of how to create more effective and more open platforms, integrating data from people and sensors, grounded on civil society values and independent of big commercial interests, is still unanswered.
This action aims at exploring the potential of the 'network effect' to effectively generate collective intelligence and social innovation, to drive better informed decision-making processes and to empower citizens to spontaneously adopt more sustainable individual and collective behaviours and lifestyles.
Not acting is missing an unprecedented opportunity offered by the Internet innovations of today. Distributed and participatory collective mechanisms may become the pillars for new and sustainable economic models and new norms (e.g. Low Carbon Economy), whose business and social potential is still largely untapped.