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Evaluating communication activities

Why evaluate?

Evaluating communication activities is essential to ensure DG Communication's objectives serve the European Commission as a whole. Evaluations provide data, justification and sound knowledge that allow the Commission to plan, design, implement and manage EU communication activities. They enable activities with ambitious objectives and measurable indicators, based on solid evidence. And they allow the Commission to continuously improve its communication products and services.

The 2015 Better Regulation Guidelines set out the quality principles that evaluations should adhere to, as well as how they should be planned and implemented.


How evaluations take place

In DG Communication, each team is responsible for evaluating its own activities. Coordination and support is provided by the evaluation team in the Coordination and Evaluation Unit (COMM.01). The evaluation plan for the year 2015 is set out in Annex 2 of the DG's Management Planpdf(491 kB) Choose translations of the previous link  .


Evaluation reports by type of communication action evaluated

Final evaluation reports and/or summaries of evaluation reports are available on the database of evaluations by searching for 'Communication'.

General methodological guidance and standards


Consultations on communication activities

 See Consultations on communication activities.


See also