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The EU supports two types of cultural industry: audiovisual and multimedia.
Audiovisual media and the cinema
MEDIA is involved in the development, distribution and promotion of audiovisual
works: it is at the development stage that choices are made concerning
dissemination of the work in Europe, and it is via support for distribution
and promotion that the EU can really help to structure the market in order
to make it European or even global.
Another objective of the MEDIA programme is to promote the circulation of European works in countries other than the country of origin; this is done not only in order to expand audiovisual outlets but also to give Europeans the opportunity to appreciate the diversity of the cultures they share. As this approach is both economic and cultural, particular attention is paid, when implementing the programme, to countries and regions with low production capacity or a restricted linguistic area, and to works promoting heritage.
These efforts are supplemented by the training component of the MEDIA programme, which comes under the EU powers recognised by the Treaty (Article 150). The aim is to assist professionals in adapting to industrial change, help them to incorporate the European and international dimension into their activities and promote links between training bodies.
Designed to promote Internet use among Europeans, this programme encourages
digital use of available information, particularly in the public sector,
market structure and openness, cultural diversity and multilingualism
on the Net.
|Last update: 02-05-2007|