What is it about?
Media literacy is the ability of individuals to access and understand information through different means, such as television, radio, print media, and the internet, and digital technology.
Why is it needed?
The rapid rise of digital technology and its increasing use in business, education, and cultural activities has offered new challenges as well as new opportunities.
With the nature of media changing and the volume of information increasing, it is important to ensure that individuals have the necessary skills to be able to use and make informed decisions about media and digital technologies.
Media literacy is also essential to supporting economic growth and job creation; digital technologies, for example, are a key lever for competitiveness and innovation in the media, information, and communication technologies sectors.
What is the EC's role?
The European Commission fulfils several roles in the field of media literacy, including:
- Supporting actions and initiatives;
- Managing projects, programmes, and funding schemes;
- Commissioning studies and reports;
Coordinating with Member States on policies and best practices.
The Commission acts on the findings of groups of experts and the Member States, passing new measures and developing new policies to ensure that issues can be appropriately resolved.
What has been achieved so far?
To date, good progress has been achieved in the field of media literacy, including:
The Commission has also published a variety of studies and reports on media literacy, outlined in the "Find out more" section.
What are the next steps?
The Commission will continue to promote the exchange of best practices and support policy development initiatives. In addition to this, it will provide considerable support to the sector through the Creative Europe programme.
The Commission is also in the process of preparing a report on media literacy levels across Europe.