What is it about?
Media literacy refers to the ability of people to access, understand, create and critically evaluate different types of media.
Why is it needed?
With the rapid rise of digital technology and its increasing use in business, education and culture, it is important to ensure everyone can understand and engage with digital media.
Media literacy is vital for economic growth and job creation. Digital technologies are a key driver of competitiveness and innovation in the media, information, and communication technology sectors.
What is the EC's role?
The European Commission:
What has been achieved so far?
Steps taken to improve media literacy include::
What are the next steps?
The Commission will continue to promote the exchange of best practices and support policy development initiatives. It will also provide considerable support for media literacy via the Creative Europe programme.
The Commission is also preparing a report on media literacy levels across Europe.