What is it about?
The European Commission's support to the audiovisual sector is designed to increase levels of media literacy across Europe, as well as support the digital distribution of audiovisual works.
Why is it needed?
The changing pace of technology has created a variety of opportunities in the audiovisual sector, as well as some challenges. Two of the more major challenges are:
- A lack of digitial skills, impeding the ability of potential audiences to access audiovisual works;
- Underuse of the possibilities offered by digital technologies, specifically for distributing audiovisual works.
What is the EC's role?
The European Commission (EC) serves a variety of functions in support of the audiovisual sector. Foremost among these, is its management of the Creative Europe programme.
In addition to this, the EC coordinates policy-making, research, and activities, with a core focus on:
Media literacy, essentially ensuring that individuals are able to access audiovisual works and services;
Digital distribution, to support the audiovisual sector in using digital technologies to reach new audiences.
It is also responsible for financing audiovisual opportunities under the Creative Europe programme, as well as coordinating with Member States.
What has been achieved so far?
To date, the EC has carried out a variety of studies, reports, and data-gathering exercises to improve the body of evidence at its disposal for policy making.
From 2007-2013, it was also responsible for implementing the MEDIA and MEDIA Mundus programmes, which provided support to a broad array of organisations active in the sector.
The MEDIA programme also established the MEDIA FILMS Database, a compilation of films that have received support under the MEDIA programme since 2001.
What are the next steps?
The EC will continue to support the sector, notably through reforms to the policy and regulatory environment, as well as through the activities of Creative Europe.