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Digital distribution

What is it about?

Digital distribution is the delivery of audiovisual products through digital means, usually internet, signalling a move away from more traditional physical delivery mechanisms, such as paper, signal broadcasts, discs, or even cartridges.

Why is it needed?

The evolution of digital technology has, over past few years, allowed users to access a variety of media through digital means.

As content, formats, and equipment evolve, people are increasingly able to access and create content, providing both benefits and risks for organisations and individuals.

Music, for example, is now widely distributed over the internet and, in response to similar demand in the areas of television, film, and video gaming, many organisations and individuals are now also exploring the opportunities presented by digital technology.

What is the EC's role?

In light of the rapidly changing, innovative nature of the sector, the European Commission is increasingly committed to developing policies to support and protect audiovisual works and their audiences, ensuring fairness in intellectual property rights while promoting growth in the sector.

To achieve these ends, the European Commission supports a variety initiatives in the sector through the Creative Europe programme, as well as developing policies, and liaising with stakeholders to encourage the adoption of appropriate measures across the EU.

What has been achieved so far?

To date, the European Commission has achieved a variety of milestones, notably through the MEDIA programme, which supported a broad array of initiatives and activities in the field of digital distribution.

Other recent developments include a public consultation on the online distribution of audiovisual works in the EU, as well as the establishment of the MEDIA Films Database.

What are the next steps?

The Commission will continue to support digital distribution through the development of evidence-based policies in the sector, as well as regulatory reform.

It will also continue to support audiovisual projects and digital distribution through the Creative Europe programme.