The ceremony was hosted by British musician and broadcaster Jools Holland on the opening night of the Eurosonic festival in Groningen, Netherlands, on 11 January 2012. The ceremony was recorded and broadcast by the Dutch National Television (NOS/NTR) and will receive European coverage through TV channels and radio stations associated with the European Broadcasting Union (EBU) and others. Moreover, for the first time, the ceremony was live streamed on Youtube. The awards recognize the success of emerging artists or groups who reached audiences outside their own countries with their first internationally released album.
From 1 November until December 31 the public could vote for their favorite artists on www.ebba-awards.eu
Europeans enjoy modern popular music and the repertoire of emerging European artists showcases Europe's rich cultural diversity. The circulation of new repertoire is important for people's access to it and the European Border Breakers Awards aim to stimulate the cross-border circulation of new music. Access to new music and its circulation are crucial for artists' capacity to build up relations with the wider European public. The European Commission acknowledges that the European music sector contributes significantly to our economy, together with our other creative industries.
In their home country, artists enjoy the support of their fans, who buy their CDs and go to their concerts. However, it is difficult for emerging talents to break the borders between them and foreign audiences and to generate sales in other EU countries. The EBBAs reward emerging artists or groups successful in this field.
The winners are selected on the basis of Nielsen Music Control research, data from the European Broadcasting Union (EBU) radio stations and from festivals participating in the European Talent Exchange Program (ETEP).
The Eurosonic/Noorderslag Festival is in charge of organising the selection and the award ceremony of the EBBAs. The Eurosonic/Noorderslag Festival was selected in 2009 further to an open call for proposals as part of the "Special action" of the Culture Programme.
Website EBBA: www.europeanborderbreakersawards.eu