The European Heritage Label is a scheme to highlight heritage sites that celebrate and symbolise European integration, ideals and history. It was launched in 2006 as a way to bridge the gap between the EU and its citizens by improving knowledge of European history and the role and values of the EU.
It is hoped that it will help strengthen Europeans' sense of belonging to the EU and promote mutual understanding in Europe.
Care has been taken to ensure the scheme does not overlap with other cultural heritage initiatives such as the UNESCO World Heritage List, the Council of Europe Cultural Routes or the EU Prize for Cultural Heritage – Europa Nostra Awards.
The focus will not be on preservation – this should be guaranteed by existing protection regimes – but rather on promoting the European dimension of sites, making them accessible and providing high-quality information and activities.
Specifically the European Heritage Label will: