- Your city cannot declare itself a European Capital of Culture until it has been formally designated by the EU Council. Before that, you should use the term "candidate city" in any communication materials.
- You must use the term "European" in all references to the title, to avoid losing sight of the European dimension.
- Your city must use the correct title in any communication materials, in the official graphic form.
No other areas – e.g. neighbouring towns or the surrounding region – may use the title or logo, or any adaptation of them.
- However, host cities may develop their own logo for the event (using the correct title and specifying "candidate city" prior to designation), if their logo does not jeopardise the visibility of the official logo.
Maximum effort should be made (in addition to European cultural activities under the programme) to stress that this is anEU initiative with a European dimension:
opening and closing ceremonies – The selection panel and Commission would appreciate it if the previous European Capital of Culture could hand a flag with the official logo to the new one, which would then raise it in a prominent location during the opening ceremony.
debates on European issues – cities can plan discussions, involving senior EU leaders, on EU/European cultural or other topical issues. Such debates should be organised well in advance and involve the Commission early on. One good occasion for such events would be 9 May (Europe Day), when they could be accompanied by exhibitions and performances.
media – host cities should promote TV and other coverage of the event in local, national and European media.