The winners of the @diversity Awards were announced by Androulla Vassiliou, Commissioner for Education, Culture, Multilingualism and Youth, at the European Culture Forum on the 4th of November 2013. The project is now entering its second stage: all winners will receive tailor-made professional coaching on legal issues, business modelling, technology, access to finance, marketing and networking.
In the context of a reflection on how to promote the cultural and creative sectors for growth and jobs in the EU, the European Parliament voted in favour of a budget of € 750,000 for the implementation of a pilot project on the economy of cultural diversity. Its implementation was entrusted to the Commission which, following an open call for tender, awarded the contract in December 2012 (EAC/10/2012) to a consortium led by Peacefulfish Ltd (together with MfG Baden Württemberg Public Innovation Agency for ICT and Media and Kennisland).
The objective of this pilot project, which was launched in January 2013 and will last for two years, is to test new approaches for dealing with content for innovation and digital sharing and distribution. It should contribute to facilitating access to culture (including cultural heritage) and culture literacy via online devices and should promote cultural diversity in the digital environment.
To feed reflection on these new processes, the project’s aim is to select and promote between 10 and 15 new and, as yet, untested ideas about how to make innovative use of ICT based technologies in order to finance, produce, make available, disseminate and/or extract value from cultural content.
The @Diversity European Idea Competition: a call for innovative ideas for the cultural and creative sectors in Europe was carried out between the 21st of May and the 19th of August 2013.
The winners of the first @diversity Awards were announced by Androulla Vassiliou, Commissioner for Education, Culture, Multilingualism and Youth, at the European Culture Forum on the 4th of November 2013. The @diversity Awards covered four categories: 'make culture', 'spread culture', 'access culture', and 'young culture'.
The 12 winners are:
- ReWalk Europe | United Kingdom | www.rewalkeurope.com
- SonicPaintings | Netherlands | www.sonicpaintings.com
- SMartART | Italy | http://lci.micc.unifi.it/labd/2013/11/smartart/
- StoryGuides - Europe through Legends | Slovenia | www.zalozba-kms.si
- HE/DE la guía a la ciudad amueblada | Spain | www.lutavalentina.com
- WIKI RAIL | Germany | www.filmband.de
- Yugo | Slovenia | www.kofein.si
- Deaf Magazine | Germany | www.deafmagazine.de
- MuseoFaber.com | Greece | www.museotechniki.com
- Poetrycloud | United Kingdom | www.wingedchariot.com
- Travelling Hospitals | France
- Narrated Film Downloads | United Kingdom | www.yourlocalcinema.com
All winners will have the opportunity to receive tailor-made professional coaching on legal issues, business modelling, technology, access to finance, marketing and networking. This very interactive online coaching experience will be complemented by an on-site workshop in Berlin where the idea teams will be prepared to pitch their presentations in front of stakeholders or investors of their own choice. Each team will have the chance to present their idea at two events which will be selected by the teams, together with their coaches. The aim is to attract financing and customers for each idea and transform it into a sustainable project, product or service that enriches Europe's cultural landscape and strengthens its cultural and creative sectors for the future.
At the end of this Pilot Project, a Final Seminar will be organised in autumn 2014 to share the experiences, trends and lessons learned over the course of the project with interested professionals from all cultural and creative sectors.
Information about the Award Ceremony and the winners [4 MB]
Flyer [2 MB]
Applicant's terms of reference [289 KB]
General conditions for participation [102 KB]