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This initiative stems from the implementation of the European Agenda for Culture and more specifically its third objective: the promotion of culture as a vital element of the international relations of the EU. As a Party to the UNESCO Convention on the protection and promotion of the diversity of cultural expressions, the European Community, alongside the EU Member States, is committed to making cultural diversity an essential element of its external action and to developing a new and more active cultural role for Europe in international relations, notably with regards to developing countries.