European films represent nearly two thirds of releases in the EU but account for only one third of ticket sales. While the number of films produced in Europe increased from around 1100 in 2008 to 1300 in 2012, most European films are shown only in the country where they were made and are rarely distributed across borders.
The new EU strategy on 'European film in the digital era'
, launched by the European Commission on 15 May 2014, seeks to address this challenge by highlighting the need to make the most of new methods of distribution to enhance cultural diversity and competitiveness.
"Improving the international distribution of European films is crucial, not just economically but also in terms of diversity," said Androulla Vassiliou, European Commissioner for Education, Culture, Youth and Multilingualism. "This is one of the objectives of our Creative Europe MEDIA programme and an area where we add real value at European level. But it is clear that more needs to be done to increase the audience for European-made films and to improve cross-border cooperation. I look forward to discussing this new strategy for the first time with industry representatives during the coming days at the Cannes Film Festival."